Wednesday, March 16, 2011

Making Money on Line


James Franco Told Frida Giannini He’s Making A Gucci Film









The March issue of Harper’s Bazaar just won’t quit…and it hasn’t even hit newsstands yet. In addition to pieces on Kim and Liz, Prabal and DVF, Daphne and Hillary,  the magazine also features an interview James Franco conducted with his friend Frida Giannini.


The Gucci creative director dished on all sorts of things with the actor/director/soap star/student/overachiever who had this to say about the designer: ”Frida and I have been in sync since we met. I love her work, and she supports mine. Creatively, I know we will always be in line with each other.” (Also, Franco joked that his next project is “making a documentary about you and Gucci.” But we just don’t know if he’s kidding.)



On Gucci’s pragmatism:


JF: When you see the clothes at a fashion show, sometimes they’re more extreme than what you see in the store, right?


FG: Well, not always at Gucci. I believe what we are showing on the catwalk needs to be in the stores. The big stores like in New York or London or Paris, the main flagships, they always have the entire collection–even the extreme pieces. There are people who are waiting for the extreme pieces from the fashion show. We are not the kind of company that thinks, Okay, I’ll do something for the runway, and I’ll make an entire new collection to sell.


FG: Chanel is always doing incredible sets, and they change it every time. We’d rather spend money on other things than make a big, spectacular thing you would see for 10 minutes because we are working for six months on a collection.


On fashion globalism:


JF: So then, because Gucci is all over the world and you’re thinking about people actually wearing these clothes, do you have to think slightly differently for each part of the world?


FG: I never think about it because I think people in the world, from the U.S. to Asia, love Gucci because it’s about aspiration. I don’t think if I made a speciic collection for a Chinese woman, she would be happy. They don’t want something speciic for them. I did a collection that was very Russian, inspired by the artists in Russia in the ’20s and ’30s who left and went to Paris. It performed very well all over the world–except in Russia.


JF: And why, do you think?


FG: I talked to the managers in Russia, and they said they didn’t like the reference to them. So this is an example that was quite strange. Maybe if I make a collection inspired by India, with the colors of India, people in India won’t like it.


On criticism:


JF: I know Harper’s Bazaar is here listening to us, but if you’re criticized heavily in a big fashion magazine, does that have any real effect on sales or what people like?


FG: The first couple of seasons, I was in shock sometimes because I had very mixed reviews, especially because it was right after Tom Ford. Can you imagine the pressure? I am a woman; he is a man. I am Italian; he is American. Very, very different. Now I am much more relaxed; sometimes I receive very bad criticism and read between the lines of the bad reviews.


Sometimes I have thought it was a good suggestion for me because I know that the journalist has a great mind and has much more experience than me. Generally speaking, I’m very open to criticism. I will never say, “I had a bad review from you; I don’t want to meet you anymore.” I believe in what I am doing, and I believe in my ideas, but I think it is very constructive to be open to understanding other thoughts.


[Harper's Bazaar]





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It's been more than three years since we received any confessions from an employee at Staples. Thankfully, Staples vet Dave decided to write us with the insights he gleaned from his time at the office supply superstore.



1) The managers have a ton of power, the front line employees have very little. If you want to negotiate, get an exception, have a question, or were told one thing and are now being told something else, just ask for a manager. Managers can make pretty much anything happen and are extremely sensitive to customer complaints.



2) Tech work is the lowest priority. Everything else comes first even if it's something as time insensitive as putting out stock. The reason is that everything else is evaluated in some kind of metric, tech work being finished in a timely manner is not (or at least it's never enough of a priority to let front line employees know). This may not seem like a big deal, you wait a few extra hours maybe a day or two, but it exponentially increases the likelihood of error because the tech doing the work is constantly being pulled away from the task at hand, making it far easier to forget what needs to be done, what had been done, and other details of the work at hand.



3) Price matching is pretty much an absolute sure thing so long as it's from a bricks and mortar store. Just bring in some evidence in the form of a flyer, photo, or even have them call to confirm. This is especially useful when combined with...



4) Online coupons are all over the place. Google around on a weekly basis and many times you'll be able to find coupons for 15% off an entire order, sometimes they'll go as high as 25% off. They're not tied to a specific person, or account, and they'll be good over and over again until they expire. If you're shopping for a specific item wait till a brick and mortar competitor puts it on sale, price match it and use the coupon.



5) Staples makes almost nothing, and sometimes loses money, on PCs, especially laptops. As a result, Staples focuses very strongly on selling you a bunch of crap with the PCs. Crap they make a lot more money on. This is why if you try to dash in, buy a laptop and dash out you won't be dashing anywhere. Staples has set up a system to eat up at least 20 minutes of your time, in an attempt to sell you extended service plans, tech services, accessories, and anything else. Most of the metrics Staples uses and pays attention to are focused in this area (the biggest of these is called Market Basket and is essentially the cost of everything bought except the PC that is sold in each transaction with a PC). If a sales associate is letting laptops fly out the door without attaching any other sales to it he won't be there long. As a result it can be difficult to buy just a PC. You'll be hammered with how you need to buy extended warranties for a good bit of it, you'll be asked for lots of information so they can record it for their records (this is mostly an attempt to slow you down so you can't make a quick purchase), you'll be told any number of things to drive up the market basket number. A sales associate would far rather you not buy at all than buy just a laptop, so expect roadblocks to be thrown up if you make your intentions obvious. One associate in a nearby store was notorious for telling customers they were out of stock and would send them to another store to avoid an accessory-free sale.



6) The Up Front Agreement is Staples' attempt to get low-paid, high turnover employees to sell more. There's nothing really to know here except that Staples explicitly touts this as a way to make the customer feel as if they are in charge when really the sales associate is in charge. Not a shock that's what they intend, but a bit more honest than I expected.



7) You get to be an Expert or manager by selling, not by being competent. So if you're dealing with an EasyTech Expert they may know what they're talking about when it comes to fixing your PC, but they definitely know how to sell.



8) Sales end on Saturday night and new ones begin on Sunday. If you find an old tag that's expired they will still honor it so long as you point it out. I once saw an expired tag honored that was out of date by over a year.



9) The Copy and Print Center is by far their most profitable area. As a result they will make it right if you complain, they will re-do the order to correct issues even to the point of if they screw it up enough times giving you your corrected order and your money back. About the only thing they won't do is actual design work, so you'll need to bring in your order already ready to go. If you do need design work done they can send it out to be done, it's a little expensive but I never saw a complaint. Also, you will be upsold here to nicer paper, its not much more and does make a big difference if it's a project you want to impress with. I wouldn't have believed that before I worked in the CPC, but it does.



Thanks to Dave for sending this in. If you have some insider info about the store you work at (or used to work at), send us your confessions at tips@consumerist.com with "confessions" in the subject.












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