The Federal Trade Commission has gone to war against all the fake news sites. If you’ve visited almost any real news site recently, you’ve most likely seen these advertisements that advertise a “special report” from some news station you never heard of, has discovered the cure to belly fat or a special new secret to working from home. First these fake news sites completely ticked-off the public, who filed complaints against the owners with everyone from the FBI to the FTC. The FTC took the complaints seriously and earlier this year filed several lawsuits against those involved in these practices.
However, while this is progress, the FTC has completely ignored the actions of the large companies that allow these types of advertisements.
The issue here is simple: while the advertisers, and affiliate networks are being targeted by the FTC for compliance actions for creating these deceptive websites, the large advertising networks, including Pulse360 and AOL’s own network continues to run these ads, knowing that they are deceptive and causing harm to consumers. Worse, the companies that run these ads are major news organizations, where the ads seem like real news stories embedded in the content.
When I was talking to the writer for this AdAge article, I pointed out that the VP of Sales at MSNBC, Kyoo Kim has recognized this as a problem and said almost 18 months ago that they would no longer allow these advertisements. As the reporter of the AdAge story pointed out, the original story, also run by MSNBC was still actually flanked by these advertisements. They knew that these ads were a problem, admitted it, but then went back on their promise and continued to make money from it.
Continued on the next pageUK-based affiliate link technology startup Skimlinks has announced the acquisition of US company Atma Links, in a move that will allow it to offer even more intelligent money-making links to publishers.
Skimlinks works by making it easy for online publishers to add affiliate links to retail sites quickly, easily and cleanly. It’s a service that’s gained it some big clients, including Hearst Digital, WordPress.com and Future Publishing UK. The London company boasts in excess of 70,000 websites using its technology.
Atma Links is a two year old New York-based startup that has been developing a similar offering, however, Skimlinks has acquired it for its real-time price comparison capability. It can automatically and accurately identify long-tail products and turn them into links to the best-performing retailers for those products.
Skimlinks is now in the process of rolling this tech out to its userbase, automatically identify long-tail product names with high accuracy, and turn them into links to the best-performing retailers for those products. Terms of the deal have not been disclosed.
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